Inspired by the vibrant red color, “Kermaz” began its story in 1989 with the goal of developing designs and ideas for traditional embroidery products that align with current market demands while preserving the identity of Palestinian embroidery and introducing it to the world and new generations simultaneously.
Additionally, “Kermaz” strives to provide decent job opportunities for the local workforce from underprivileged families, economically empowering them and improving the living standards of their families.
“Kermaz” affiliated with the Arab Cultural Association, is dedicated to preserving the authentic identity of heritage, expertly executed, with a focus on Palestinian hand embroidery. “Kermaz” serves as the nurturing umbrella safeguarding heritage as part of the vision and mission of the Arab Cultural Association.