“Kermaz”

For every heritage piece, there is a story woven from history by the hands of embroiderers guarding heritage and memory.

Our motto: “Their threads weave the tale.” “Their threads weave the tale.”

Inspired by the vibrant red color, “Kermaz” began its story in 1989 with the goal of developing designs and ideas for traditional embroidery products that align with current market demands while preserving the identity of Palestinian embroidery and introducing it to the world and new generations simultaneously.

Additionally, “Kermaz” strives to provide decent job opportunities for the local workforce from underprivileged families, economically empowering them and improving the living standards of their families.

“Kermaz” affiliated with the Arab Cultural Association, is dedicated to preserving the authentic identity of heritage, expertly executed, with a focus on Palestinian hand embroidery. “Kermaz” serves as the nurturing umbrella safeguarding heritage as part of the vision and mission of the Arab Cultural Association.

Our Vision

To narrate a skillfully woven Palestinian story in every home, embodying our ever-renewing heritage.

Our Mission

To preserve our ancient Palestinian embroidery art and pass it on to future generations by empowering local labor, transforming threads into a distinctive range of high-quality embroidered products available at affordable prices. We also invest in various community awareness elements to ensure the sustainability of authentic embroidery art.

Our Mission

To preserve our ancient Palestinian embroidery art and pass it on to future generations by empowering local labor, transforming threads into a distinctive range of high-quality embroidered products available at affordable prices. We also invest in various community awareness elements to ensure the sustainability of authentic embroidery art.

You can find our products

Kermaz Board

Reem AbdelKhaleq

Chair of the Heritage Committee
Master of Laws

Hadeel Khalaf

Vice Chair of the Heritage Committee
BA in Business Administration

Sa’ed Totah

Marketing & Finance
BA in Business Administration

Lina Nabulsi

Finance
Bachelor of Pharmacy

Fawz Shocair

Designer
Bachelors in Business Administration - Diploma in Interior Design

Shireen Khalidi

Designer
Master’s in Architectural Conservation

Rama Akel

Designer
Architect with Masters Degree in Design